NCAA “Fandom 101”

TV // Radio // Social

Lovely Days partnered with Ideas United out of Atlanta to produce a campaign for the NCAA Championship Series. The client sought a templated approach that could be repeated across various NCAA sports. We created more than 270 commercials for TV, digital, social, and radio. Sports included men’s and women’s basketball, women’s gymnastics, baseball, softball, beach volleyball, and more. Our commercials aired nationwide on CBS, ESPN, TBS, and TruTV.

Writing/Concept Creation: Drew Grossman
Video Editor: Travis Masarti
Video Editor: Matthew Suwalski
Motion: Nuri Abdur-Rauf
Art Director: Cynthia Choi
Motion: Juan C Lara
Sound Design: Paul Ollinger
Sr. Creative Director: Evan Kananack
Account: Lacey Davis
Account: Megan Lineberry
PM: Kayleigh Arneson
Client: NCAA